Zoom Meetings a Boon for Jewelry Sales

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Ready for a Close-up

Video-conferencing offers jewelers a new tool for driving sales

Deborah A. Yonick

Looking your best from the waist up has been the dress code for many of us navigating our professional and social lives via video conferencing during this past year. While we await widespread distribution of the COVID-19 vaccines, our Zoom lifestyle will continue. And, even after we return to some semblance of normalcy, this tool is expected to remain important as working, learning, and meeting from home become the norm.