Words Matter

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Understanding the importance of SEO

By Andrea Hill

When my son was a teenager, I could always tell when he was texting with a girl. Every few minutes, he would call out, “Mom, how do you spell…?” I was so glad he was interested in spelling words correctly that I didn’t complain, but I was curious. Why, I asked, did he care about spelling when communicating with girls? His answer was that words matter when you are trying to impress someone.