Using Technology to Sell Custom

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How Greg Stopka adapted to offering his custom services online

By Shawna Kulpa

Last year, COVID-19 forced many businesses to temporarily close. Among them was JewelSmiths, a small design and service studio with locations in Pleasant Hill and San Ramon, California. President and Chief Designer Greg Stopka continued going to work every day, though, not knowing what to expect. And he admits that he was nervous about how the company was going to move forward.