Upending Everything to Get Ahead

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Disrupting Ourselves

Make disruption analysis a critical part of your planning strategy

By Andrea Hill

When you hear the term business disruption, do you smile or do you cringe? Do those words stimulate your imagination or cause you to assume a defensive posture? Even among people who aren’t really clear on what the theory of disruption is all about tend to assume it’s just a bit, well, rude.