Tips for getting the most out of your website
By Matthew A. Perosi
The internet has transformed the way we do business. Your website address is now more important than your street address, and if you worry about the first impression your store makes, then you should be even more worried about the first impression your website makes. Website visitors will first judge you by your website design—the way your website layout and colors look. Next, they will judge its user friendliness or usability—how the information is organized and if they can find their way around your site easily. Finally, they will judge your website content, which is the information you have on it, including photos and written copy throughout your site.