The Price Is Right
Three jewelers come on down to demonstrate how personal pricing is
By Shawna Kulpa
Welcome to another round of MJSA Journal’s “Price Is Right” Game!
Whether you’re just getting started or have been making and selling jewelry for decades, the issue of pricing likely continues to confound. Price a piece too high, and you might struggle to sell it. Price a piece too low, and you might not be able to cover your time and costs or pay yourself enough for your talents as a skilled jeweler.