Stop, Thief!

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A look at how jewelers can prevent intellectual property theft

By Sara E. Yood, Esq.

Imagine, for a moment, that you finally nailed it—the perfect jewelry design, the one that both identifies your brand and speaks directly to your consumer. Years of work went into this design; hundreds of different iterations left on the literal drawing board led you to this moment. The design is unique, and serves not only as a work of art, but is the personification of your brand. You know it’s viable because your customers have already begun to clamor for variations and different colors.

This is the moment you have been waiting for as a designer. Sales take off. Your work gets picked up by some trade magazines, shared on Instagram with its own hashtag, and then, even consumer press features it in an article. The design is resonating with your target consumer, and you are seeing the net profit you’ve been working so hard for all these years.