Social Media How-To

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Platforms and tactics for custom jewelers

By Irina Missiuro

If you’re not on social media, you’re missing out on great opportunities to familiarize potential clients with your business, share a successful heirloom redesign with your fans, learn patrons’ opinions and preferences, and bring new customers to your store. To find out what networks make the most sense for your brand and how to use them to your advantage, check out these custom jewelers’ social media strategies.