Selling Outside the Box

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Kristy Ford on operating without a storefront

In this occasional column, we speak with custom jewelers operating without a storefront and explore the different ways they run their business, the challenges they face, and how they deal with finding and marketing to new clients.

Tell us about your studio.
I love my studio, though it is a constant work in progress. As my business grows, it continues to grow. My studio has five separate work areas. One is for traditional bench work. Next to it is a hot workstation for soldering. A third station houses the computer set up for CAD, and adjacent to that is the 3-D printing station. Lastly, polishing and finishing is done in a closed-off, adjacent room.