Planning Ahead

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Using a promotional calendar

By Andrea Hill

I was initially unimpressed with my first boss. He was bland as clear broth, spoke few words, and rarely changed his expression. But soon I realized that he was teaching me more than some of my fine university professors. From him I learned that communication could take many forms, and that the best forms of communication are forms of leadership.

The regional manager of a retail chain, he understood that his primary objective was to sell, and that all other activities must support the sales objectives. What made him special was how he helped the rest of us to know that, too.