Picture This

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3-D scanning offers new possibilites—and new customers

By John Shanahan

Jewelry customers want their pieces to tell a story. Maybe it’s something that sprang from a sudden vision or idea, a burst of self-expression. Maybe it’s the story of a loved one that they want to cherish or carry forward into the future. As a jeweler, it’s your job to try to take that idea from their head, or that heirloom piece from their hand, and turn it into a perfectly crafted rendition that captures the essence of the story.