At What Price?

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Kelly Williams breaks down a custom piece, fee by fee

Editor’s Note: When the friend of a friend of custom jeweler Kelly Williams wanted to surprise her fiancé with a two-tone, Celtic-inspired wedding band featuring dragons, Williams was more than happy to take on the challenge. Here’s how Williams of KW Goldsmith in Minneapolis arrived at the final charge for the 14k white and yellow gold men’s wedding band.

Kelly Williams celtic wedding bands

Design: The client wanted a design featuring Celtic knot work and dragons. After reviewing images of knot work that the client liked, I did a rough sketch of the ring and sent it to her to make sure I was headed in the right direction. Once she was happy with the design, I started laying it out in CAD, using the program to calculate the weight of the piece so I could factor the expected metal costs into the estimate for the job. I spent four hours working on the design, for which I charged $120 per hour.
Total Fee: $480