I Wish I Knew Then

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Custom jeweler Takayas Mizuno reflects on lessons in business and life

EDITOR’S NOTE: In this occasional column, we’re asking experienced custom designers and makers to share a few of the things they wished they’d known when they were getting started. Takayas Mizuno, owner of Takayas Custom Jewelry in Los Angeles, talks about well-trained sales staff, social media marketing, and the importance of listening to the customer.

I wish I knew then…
that social media is valuable for establishing trust with potential customers.