I Wish I Knew Then

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Custom jeweler Alex Gulko reflects on lessons in business and life


EDITOR’S NOTE: In this occasional column, we’re asking experienced custom designers and makers to share a few of the things they wished they’d known when they were getting started. Alex Gulko, owner of Alex Gulko Custom Jewelry in Ann Arbor, Michigan, talks about finding the best location for your business and the importance of being an early technology adopter.

I wish I knew then…