By embracing responsible sourcing, jewelers help save the planet and its people, and get a good story to tell their customers
By Terri Wallo Strauss
A very wise marketing professional in the jewelry industry once told me that jewelry should tell a story. However, what if the story behind the metal, gemstones, or diamonds isn’t a positive one? What if the backstory contains images of harm to both people and the planet? Suddenly, the brightness of those stones fades and the metal becomes tarnished, albeit metaphorically.