Mark Loren on Marketing and Promoting Custom Jewelry
By Shawna Kulpa
Editor’s Note: For consumers used to shopping for jewelry out of a retail case, the concept of custom jewelry (and the near endless possibilities it offers) can seem pretty abstract. And for jewelers, communicating that concept—and getting customers to understand it and buy in—can be daunting, to say the least. To help, we’re starting a new periodic column, “Custom Communication,” with case studies showing how some custom jewelers have met this challenge head on and succeeded. This month we check in with Mark Loren, the owner of Mark Loren Designs in Fort Myers, Florida. (Originally Published June 2019)
When it comes to promoting custom design, Mark Loren believes that a picture, or rather, two pictures, are worth a thousand words.