The digital path to modern jewelry purchases
By Deborah A. Yonick
Now that everyone’s lives are shifting online due to COVID-19 restrictions that have more people working remotely and stuck at home for long periods of time, consumers are shopping differently and using digital technology in new ways.
This means that how a brand used to connect with its customers may not be as effective now as it was in the past. Brands are assessing their online footprint across platforms and how they are reaching existing and new customers.