Broadening Horizons

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Selling overseas offers opportunities

By Terri Wallo Strauss

The international marketplace can be a new frontier for many companies. While the long-term economic effects of the COVID-19 coronavirus pandemic will continue to fluctuate, overseas selling will always be a feasible option for U.S. companies. And there’s never been more ways to do it: In today’s modern era, exporting has broadened to encompass selling on your own website, through a third party, or directly on foreign soil.