Four crucial steps you need to take to achieve exhibiting greatness.
What does it take to become a great exhibitor? How can you make the most of your time at a trade show to make sure you generate the right leads?
In this MJSA video feature you'll get four tips for reaching new heights of great boothmanship. Based on the MJSA Journal article "Memoirs of a G.E.I.S.H.A. (Great Exhibitors in Show Aficionado)" by Bruce Coltin.