June 10, 2021 — MJSA, the trade alliance dedicated to professional excellence in jewelry making and design, has redesigned and expanded its website to better help its members promote their products and services, engage with MJSA's benefits, and find needed resources—including, through a new Jobs Board program, the staffing needed to compete successfully.
"We wanted the new website to dynamically present MJSA and its initiatives in advancing professional jewelry making and design, and to clearly show the value that membership provides,” said MJSA President/CEO David W. Cochran. “We also wanted it to showcase our members—the lifeblood of any trade alliance—and make the site a useful tool in maximizing their member benefits. This past year has shown how crucial it is to have an online presence that engages and enriches, and the new site is another step in ensuring we can digitally connect with members and help them thrive online.”
The new MJSA.org site now provides easier access to MJSA’s online library (which features nearly 2,000 vetted articles, videos, and podcasts), its sourcing guides and Concierge services, and its expanding roster of online events (including the new Expo Online webinars, which complement the alliance’s flagship in-person show). It also now offers several new and revamped features.
• MJSA Jobs Board: The redesigned Jobs Board enables MJSA Premier members to post open positions, free of charge. Each posting receives its own page to offer complete details about the job—responsibilities, skill requirements, salary range, etc. The open positions are also promoted through MJSA's monthly Up to Date e-newsletter, which reaches an audience of 12,000 readers throughout the jewelry industry. The board is part of a reimagined “Career Connections” section that also features information about MJSA member school programs, MJSA scholarship opportunities, and the award-winning Jeweler’s Guide to Apprenticeships, which can help jewelry businesses create much-needed entry paths toward professional careers.
• MJSA Member Toolkit: Like a Swiss knife, MJSA membership offers myriad benefits. The new Member Toolkit does exactly what its name implies: It consolidates all of those benefits and makes it easy for members to find what they need, when they need it. From ordering publications, posting jobs, and registering for MJSA events to connecting with MJSA's Concierge Services for sourcing, consulting, and research, the toolkit puts all of MJSA’s “tools” at their fingertips.
• MJSA Product Showcase: MJSA members include some of the world's premier manufacturers, designers, and trade suppliers, and the new Showcase section features the array of products and services they offer—from finished jewelry lines and designs to tools, supplies, and contract services. MJSA Premier members are entitled to free promotional pages where they can add images, videos, and detailed product descriptions to bring their offerings to life. The placements are also rotated in a new "Member Showcase" section on the MJSA.org homepage.
• Access to digital editions of MJSA Journal: MJSA’s award-winning magazine, MJSA Journal covers all aspects of professional jewelry making and design. Its section on the website has also been reimagined, with a new design that connects readers with the latest issue’s articles as well as with related content from MJSA’s Online Library. It also offers, for the first time, all the recent digital editions of the Journal—full (and fully searchable) issues that can be accessed for free by MJSA members and subscribers.
For more information, go to MJSA.org.