MJSA Launches "Jewelers Do It Better" Campaign
To generate enthusiasm for its members’ creations and drive retail sales, MJSA has launched a new consumer marketing campaign: Jewelers Do It Better.
The campaign aims to promote not just jewelry in all its forms and styles, but also the manufacturers and designers themselves—their stories, their skills, and their authentic passion for making jewelry.
"Consumers have always loved jewelry, but they also want to know the stories of the people who create it," says MJSA President/CEO David W. Cochran. "That’s especially true for the Millennial buyers, who, as a Forbes magazine article put it, connect best with people rather that logos. When consumers learn the stories behind the creations, that instills confidence. We want the Jewelers Do It Better campaign to tell our members’ stories and to forge the types of connections that spur demand and drive sales."
The campaign is a companion to the MJSA Education Foundation’s BEaJEWELER initiative, which connects aspiring jewelers with career opportunities. They are supported by a JCK Industry Fund grant.
Click here to read more about the Jewelers Do It Better Campaign.
Click here to visit the Jewelers Do It Better website.
The Future of Jewelry Manufacturing & Retail
This month’s MJSA Journal features a look at the newest technologies that are transforming jewelry making, as well as at the renewed popularity of brick-and-mortar stores that are predicted to be huge with the consumers of the future. Click here to see the full issue.
Free Trial Subscription
"More than other publications, MJSA Journal is oriented toward people like me: those trying to earn a living by designing and making jewelry," says Jim Binnion of James Binnion Metal Arts. Click here for a FREE four-month trial subscription, and see how MJSA Journal can help your professional success.
A Jeweler’s Guide to Apprenticeships: New from MJSA Press
A Jeweler’s Guide to Apprenticeships provides detailed insights into all aspects of setting up a training program in the shop. It includes tests and projects through which apprentices can best learn about specific tools and skills; safety checkpoints; and interviews with professional jewelers who relate their own successful experiences with apprenticeships. Click here to learn more.
MJSA Expo: The Future of Jewelry Making & Design
From its start in 1968 in New York City’s old Americana Hotel (now the Sheraton in Times Square), MJSA Expo has evolved to become the trade show dedicated to the best in jewelry-related tools, equipment, supplies and services—and its still showing the path forward. The 2018 show will run March 11-13 at the Javits Center (concurrently with the JA New York fine jewelry show). Click on the links to learn more—and sign up for our e-newsletter to learn when registration opens!
MJSA Expo 2018 Exhibitor List
MJSA Expo 2018 Seminars
MJSA Expo 2018 Exhibiting Info
MJSA’s At the Bench & Beyond Returns to Tucson
MJSA’s signature seminar program at AGTA GemFair Tucson will this year feature Nanz Aalund, Sam Patania, Gary Dawson, and Charles Lewton-Brain presenting sessions on everything from shop training to filing, foldforming, and the basics of custom design. Click here to see the full schedule.
Get Your Copy of the 2018 MJSA Buyer’s Guide
The "go-to" resource for professional jewelry makers and designers, the MJSA Buyer’s Guide offers east-to-search listings for hundreds of products, from the smallest components to the latest high-tech equipment. It also features a range of articles to help you make the best sourcing decisions, including the year’s most anticipated trends. Click here to learn more. MJSA members receive a free copy.
More Online Sourcing
Click here to view the latest issue of the MJSA Retail Link.
Click here to view the MJSA Guide to Subcontractors.
Click here to view the MJSA Product Showcase.