Why Your Sales Process is Eating Your Profits

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Margin Call

A focused sales process can protect your margins and help you close the right deals

By Andrea Hill

Profit margins are often seen as the result of smart sourcing, efficient production, and disciplined pricing. While those elements are essential, many jewelry producers overlook one of the most consistent and corrosive threats to their margins: the sales process itself. Hidden inefficiencies and misalignments in how you approach sales can quietly erode profitability—long before the job hits the bench.