Shining Bright
Jewelry retailers share their ideas for improving customer engagement
By Sharon Elaine Thompson
If you’ve run a retail business for any length of time—and certainly if you made it through the worst of the pandemic shutdowns—you know how to keep your customers happy and give them what they want. But in the arena of in-store customer service, it’s always possible to improve your game. So, we’ve talked to jewelry retailers who love what they do and who each have a unique take on engaging the customer so that they come back again and again. Maybe there is something here that you can try.