Rethinking the True Cost of Revenue

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Profit or Illusion?

Chasing profitable revenue takes strategy, insight, and courage

By Andrea Hill

Most jewelry manufacturers I meet can tell you their total sales down to the penny. Fewer can say—confidently—which of those sales actually turned a profit. That’s not a criticism; it’s a reflection of how our industry evolved. We celebrate top-line growth like a badge of honor. But if you’ve ever looked at your bank account and thought, “We’re selling more than ever—so where’s the money?” you’re not alone.