Forseeable Fashions
Utilizing AI technology to analyze consumer interest in several jewelry trends
By Deborah A. Yonick
Many jewelers often feel like they need a crystal ball to predict the styles that will be popular with tomorrow’s customers. However, they may have a new tool at their disposal: artificial intelligence (AI) that can quickly analyze online searches across a wide swath of platforms, including Google, TikTok, Instagram, Reddit, YouTube, and Amazon.
Glimpse, a global, self-service quick-turn research platform, is using such technology to analyze hundreds of millions of consumer behavior signals from across the web to surface the most important and fastest growing trends. In a mid-August report, it noted that it has seen tremendous growth in interest in such categories as permanent jewelry, lab-grown diamonds, and a variety of specific jewelry styles.