Zooming Forward
To market and sell to Generation Z, you first must understand what motivates them
By Sharon Elaine Thompson
It’s inevitable that jewelry consumers get younger. Most designers, manufacturers, and retailers are accustomed to that. But Generation Z—the 69.6 million consumers born between 1996 and 2012 who are also known as Gen Z or, sometimes, Zoomers—are different, even from their parents, the Millennials.