May 15, 2020 — MJSA, the U.S. trade association dedicated to professional excellence in jewelry making and design, is continuing its free COVID-19 webinar series through June, releasing a new lineup of sessions that focus on how business can prepare themselves for reopening.
The sessions will run every Thursday through the end of June at 1 p.m. ET. They will be hosted by Andrea Hill, CEO of the Hill Management Group and MJSA’s designer advocate. The full lineup is listed below.
Mapping Your Business: Where to Go from Here, 1 p.m. ET
The COVID-19 crisis affected every aspect of the way we do business, from supply chains to customer outreach, and many companies are now struggling to forge a new path as they ramp back up. This session will show how to "map" a business, identifying value gaps to be filled and uncovering any potential legal or economic exposure, to ensure that businesses can reopen at maximum strength..
Let’s Talk about Money, 1 p.m. ET
Managing cash flow, finding new revenue streams, accessing credit and balancing investments versus cutbacks.... businesses across the country are facing financial challenges unlike any they’ve seen in years (possibly in lifetimes). Andrea Hill and a panel of financial experts will discuss the key financial issues that every business, large and small, must address to survive.
Creating Strong Bonds with Customers Online, 1 p.m. ET
Connecting virtually goes beyond just the occasional Zoom meeting or a new website. This session will explore both the psychology of online communication and the technologies expanding our digital reach, enabling connections with customers in a way that’s both virtual and personal.
Prospecting Digitally: Finding New Customers Online, 1 p.m. ET
As jewelry manufacturers and designers do more online business, they must develop new strategies to find sales prospects. This session will present the various digital tools and techniques (lead magnets, social media campaigns, sales funnels, etc.) that can cut through the online clutter and guide potential buyers into becoming customers.
Combining Live and Virtual Sales Events, 1 p.m. ET
When the COVID-19 crisis shut down trade shows, conferences, and other large gatherings, companies used to selling and marketing at physical events had to pivot to digital. This session will show how to develop a unified strategy that uses the strengths of both physical and digital to create a powerful and unique experience.
Protecting Your Business from Cyberattacks, 1 p.m. ET
From identity theft to entire systems shutting down from viruses or ransomware, the online world poses many dangers. As more businesses move online, those threats will only grow. This session will offer strategies that can protect a business against cyberattacks so that it not just survives but thrives online.
All sessions are open and free to the industry. To register, go to the MJSA Webinars page on MJSA.org
. Recordings of previous sessions are also available, free of charge.