This publication focuses on how to meet consumers’ desire for personalized jewelry that reflects their unique tastes and beliefs. It offers marketing and selling strategies, updates on the latest developments in CAD/CAM technologies, and case studies showing how to work with customers and deliver designs that meet (and even surpass) their expectations. MJSA Custom Jeweler is published quarterly as a supplement to MJSA Journal (in the February, May, August, and November issues). It also is available as a digital edition.
Brenda Smith, a designer from Atlanta, received 27 large, freshwater, cultured, round pearls from a client, who told her to make any kind of necklace she envisioned. The design ended up winning in the Custom Distinction category of the Vision Awards.
Every month, readers turn to MJSA Journal for the latest technical insights, bench tips, fashion trends, and business and marketing insights. As one reader said, "The Journal’s in-depth bench info and hands-on instruction are unmatched in the industry... People that read the Journal love it—nothing else in the industry helps them to run their businesses as efficiently." To learn more about MJSA Journal, click here.
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