This publication focuses on how to meet consumers’ desire for personalized jewelry that reflects their unique tastes and beliefs. It offers marketing and selling strategies, updates on the latest developments in CAD/CAM technologies, and case studies showing how to work with customers and deliver designs that meet (and even surpass) their expectations. MJSA Custom Jeweler is published quarterly as a supplement to MJSA Journal (in the February, May, August, and November issues). It also is available as a digital edition.
• Handling the Holidays: How custom jewelers manage the rush without getting crushed. Holidays are a chaotic time—seemingly everyone waits until the last minute to place an order. See what seasoned custom jewelers do to ensure their customers stay happy and jobs get done in time. Tips on policies, procedures, and cut-off dates.
• I wish I knew then. . . Klaus Kutter of A Jour Jewelry reflects on pricing your work right and knowing when to say no. Take advantage of his life lessons and gain the self-confidence to charge fairly and stand up for yourself.
Every month, readers turn to MJSA Journal for the latest technical insights, bench tips, fashion trends, and business and marketing insights. As one reader said, "The Journal’s in-depth bench info and hands-on instruction are unmatched in the industry... People that read the Journal love it—nothing else in the industry helps them to run their businesses as efficiently." To learn more about MJSA Journal, click here.
MJSA members receive a $700 discount on display advertising. To learn more about advertising, click here.