Tapping into the easy, long-term ROI of Pinterest
By Matthew Perosi
In 2011, Pinterest was the fastest growing social network to ever break the 10 million unique visitors mark. It swiftly grew because of its new way of presenting photos using the “infinite scrolling” feature that is now commonplace on every social network. Pinterest gave us all a way to organize collections of photos, called “pins,” into topics we cared about. The topics are called “pinboards,” named after the physical photo/message cluttered corkboard you might have at home.