Back to Basics

Home / Publications / Online Library / Back to Basics

A management primer for tough times

By Andrea Hill

The phrase back to basics implies having strayed from them, which happens with businesses over time. When cash and credit are flowing freely it is possible to neglect some basic disciplines and still turn a profit. Recessionary environments are unforgiving, however, and a return to basics is essential to cope with low demand, restricted cash, and ultimately, low morale.