How to create an effective social media marketing strategy for your business
By Sharon Elaine Thompson
Social media. Love it or hate it, it’s a necessary part of doing business these days. For jewelry makers, it serves as a combination of advertising, content marketing, satisfied customer referrals, and good old-fashioned, across-the-counter relationship building. Done thoughtfully, social media can help you stay top of mind with your current customers, build your credibility and relevancy in your marketplace, attract new customers, and lead to sales. But as with any type of marketing, your approach to social media should be well planned.