MJSA handbooks contain articles curated from MJSA’s award-winning publications. MJSA members can download the handbooks free of charge; non-members can purchase copies in the MJSA Bookstore.
Curated from the pages of MJSA Journal and MJSA Custom Jeweler, the articles in this handbook cover a range of topics: Determining a client’s style; avoiding the "intimidation factor" when explaining custom design to a client; creating both magnetic marketing campaigns and memorable in-store experiences (such as "gemstone roundtables" and hands-on casting sessions); choosing and using CAD/CAM; and repurposing heirloom gems.
This publication contains the best of past MJSA Journal articles on this perennially popular subject. It offers guidance on everything from cost accounting (including that often-underestimated area, overhead) to putting a price on uniqueness and selling customized designs. It also offers strategies for pricing repairs at a profit.