Profiting by Design
A Jewelry Maker’s Guide to Business Success
by Marlene Richey
Winner, Gold Excel Award, Society of National Association Publications
Learn how to run a successful jewelry design business—and have some fun along the way. A former gallery owner who also ran an award-winning design firm, Marlene Richey covers everything from identifying a target market and setting up shop to pricing, marketing, and selling your one-of-a-kind designs. She also provides real-life lessons from such esteemed jewelry designers as Barbara Heinrich, Michael Bondanza, Chris Correia, and Michael Good, among others. Price: $34.95. MJSA member price: $29.50.
"If you have the desire, and this book in your hand, you will find a way to make your business turn out just as you designed it to be." From the Foreword by Cindy Edelstein, Jeweler’s Resource Bureau.
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About the Author
With a father who was a college art professor and a mother who worked as a freelance writer, it wasn’t a surprise that Marlene Richey wound up studying metals and English literature at Central Washington University in Ellensburg, Washington. After graduating with a B.A. in art and jewelry, she married William Richey, with whom she would start the award-winning design firm William Richey Designs. Eventually they opened a gallery that became a showcase for up-and-coming jewelry designers. Over her 30-year career, Marlene has participated in hundreds of craft and jewelry shows, mastered marketing strategies and sales presentations, and earned a following among emerging artists for her generosity in passing along her hard-earned expertise. She’s taught workshops and classes at the Fashion Institute of Technology, Maine College of Art, and the North Bennet Street School in Boston, among others. She has also served on the board of directors of the Society of North American Goldsmiths.
At a Glance
Publication date: 2008
ISBN 978-0-9713495-9-9
Softcover, perfectbound
136 pages
Designer resources section
Inside the Book
The Business That Is You
The Glories of the Nano Business
Designing Your Own Business
Worksheet: What Are Your Goals
Worksheet: Outline for a Business Plan
Worksheet: Sample Balance Sheet
Worksheet: Sample Income Statement
Worksheet: Sample Resumé
Setting Up Your Business
Money Makes the World Go ’Round
Basic Accounting Terms
Sample Sales Order
Sample Invoice
Sample Statement
Sample Credit Application
Sample Credit Report Application
When Is the Price Right
Developing a Pricing Formula
The Letter of the Law
Sample Consignment Agreement
Sample Certificate of Purchase
Powerful Persuasion
Worksheet: Artist’s Statement
Worksheeet: Describing Your Collection
Customer Profile Questionnaire
Sample Press Release
Worksheet: Defining Your Competition
It’s Show Time
Show Supply Checklist
Travel/Show Expense Log
The Art of the Sale
Words from the Wise