MJSA Custom Jeweler
This quarterly publication focuses on one of the fastest-growing trends among consumers: the desire for customized jewelry that reflect their unique tastes and beliefs. Meeting that demand successfuly can mean big profits—just ask Jim Tuttle, owner of Green Lake Jewelry Works in Seattle. Tuttle’s store does 90 percent of its business in custom-designed jewelry, and his sales have been climbing; they’re up over 20 percent this year. In his opinion, retailers who do not offer custom design won’t survive.
MJSA Custom Jeweler helps designers, manufacturers, and retailers take advantage of this trend. It presents current design trends and demonstrates how custom jewelers are capitalizing on them. It also includes information about new CAD/CAM technologies, countertop custom-design systems for retail stores, and marketing and selling strategies.
MJSA Custom Jeweler is sponsored by Stuller. It is sent to all MJSA members free of charge, and is also available to non-members through a paid subscription.
Interested in advertising in MJSA Custom Jeweler? Click here to download the MJSA Media Kit.
Online Articles
Jewelry with a New Purpose
How Lee Krombholz of Cincinnati-based Krombholz Jewelers and Just Like You Designs used his skills for the cause of a local charity, by re-purposing vintage jewelry into auction-worthy creations.
Tips from the TrenchesThree jewelers answer the following question: "What is the breakdown of your customers between men and women, and how do you work with each sex?"
In the Print Edition
Vol. 2, No. 4
Custom Causes
Tom McLaughlin of Lennon’s Jewelers in Clay, New York, uses his design skills to help local autism organizations.
Cad Creations That Work
Expert advice from Travis Serio of Gemvision on how to create CAD models that manufacture well.
Of History and the Heavens
A Custom Creation case study: How Pat Jackson of Patricia Jackson Jewelers in Cape May, New Jersey, delivered the moon and the stars to one customer.
Lessons Learned
Jeweler Tom McLaughlin recalls the most memorable advice he ever received, the biggest mistake he ever made (and what he learned from it), and his biggest influence.
Subscribe Today!
Click here to subscribe to the industry’s only publication devoted specifically to the growing consumer demand for personalized jewelry. A year one-year subscription is $19.95 for U.S. companies, $29.95 for interational companies. (Note: MJSA members receive a free subscription as part of their dues investment.)
MJSA Member Pages
The articles below are available only to MJSA members, who will need to enter their login codes and passwords. If you need help, please contact MJSA.
Subdivision Modeling in Action
In this online exclusive, jeweler Mike Magee demonstrates how he creates freeform custom designs using subdivision modeling, which offers greater ease, speed, and flexibility than NURBS-based surface modeling. Click here to read the article.
Going Virtual: Three Questions, Three Jewelers’ Experiences
Carver Nogai, Richard Hannon, and Lisa Krikawa share their experiences with mass customization and virtual inventory. Click here to read the article.
Mardi Gras Suite
When the new "king" of the oldest Mardi Gras association in Biloxi asked Pav & Broome Diamond Jewelers in Gulfport, Mississippi, to create the brooch he wanted to give his "queen," a custom design journey began. Click here to read article.
Find Out More About the MJSA Custom Jeweler Membership
This membership level offers affordable access to MJSA’s unparalleled informational benefits, which have helped countless jewelers run better and more profitable businesses. In addition to a free subscription to MJSA Custom Jeweler, these members also receive a free subscription to the award-winning MJSA Journal, free back articles, and discounts on all publications in the MJSA Bookstore. Click here to learn more.
Join MJSA Today!
Click here to learn how you can take advantage of all the benefits and opportunities MJSA offers its members.