MJSA Press Room

Providence, RI– Manufacturing Jewelers and Suppliers of America (MJSA) has partnered with the Harmon Group, one of the industry’s leading advertising and public relations agencies, to offer discounted marketing/communication packages. MJSA members will receive up to 50 percent savings on programs ranging from ad placement in JCK magazine, to creation and distribution of quarterly press releases, to the production of catalogs and brochures.

Through the partnership with MJSA, the Harmon Group is offering six specific yet flexible marketing programs, designed to fit any size business. The programs offered are:

• JCK Magazine Advertorial: Members can purchase half-page advertorials in JCK magazine running four times a year within a special 24-page MJSA section for $12,000—more than 50 percent off the standard rate. Participants will also receive one professional quality photograph, design and copywriting services, and the production of four distinct advertorials at no extra cost. Each advertorial will promote the participating MJSA member with a brief product description, company profile, and contact information.
  Quarterly Press Release Program: Harmon will write press releases and include photographic images, follow up with editors, and provide quarterly review sheets showing those publications that printed each release. Members receive $96,000 in potential publicity for an annual fee of $2,720 (a quarterly cost of $680).
  


• Product Photography Service: Harmon’s award-winning photography department provides flat-rate discounted pricing for all photography and imaging needs.



• Catalog and Brochure Production: Harmon offers a 15 percent discount on the production of any catalog or brochure, with effective copy, strong imagery, and top-notch printing to enhance members’ products and services.



• Marketing Action Planning: MJSA member companies can meet with one of Harmon’s senior planning directors to fully analyze their markets and set achievable objectives and goals—all at a 33 percent discount off the regular charge.
  


• Promotional Advertising Program: The Harmon Group will keep participating MJSA members updated about any special offers on promotional items (i.e., items given away at events, such as plastic pens and bags), as well as provide a 15 percent discount on all products listed at the regular price.

“ Promotion is essential to ensure success in business. This innovative partnership will provide affordable access to creative and effective advertising for members’ products and services that in the past have not been promoted due to high costs,” said MJSA President/CEO James F. Marquart.

The Harmon Group is a nationally recognized agency with a history of working with the jewelry industry. Past and present clients include dozens of manufacturers, designers, wholesale distributors, and retailers in a variety of media. In addition, Harmon Group is an active member of the American Gem Society, the Diamond Council of America, and MJSA.

For more information regarding MJSA and it cost-saving benefits, please call a MJSA Membership Services Representative at 1-800-444-MJSA, or visit our Web site at www.mjsainc.com.

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MJSA is a national jewelry trade association representing 1,500 members. MJSA’s mission is to unite and empower our members to advance the jewelry manufacturing industry. To learn more about MJSA and its trade publication, AJM Magazine, visit www.mjsainc.com and www.ajm-magazine.com.