Throughout the day on Sunday and Monday, jeweler Joel McFadden will periodically lead 10- to 15-minute live demonstrations of bench skills, from basic to advanced. Based on his popular At the Bench columns in MJSA Journal, the demonstrations will cover a variety of fabrication and setting techniques, including fishtail, flush, and pavé settings, among others. All of the sessions will take place in the MJSA Expo Demonstration Area, located by Booth 409. Two benches will be set up—one for Joel, one for any attendee who would like to practice a technique under Joel’s guidance—and copies of his articles will be available. A full schedule of demonstrations will be announced on site.
Matt Perosi—entrepreneur, internet authority, certified business coach, journalist, educator, and principal of the Sapphire Collaborative (sapphirecollaborative.com)—will be available throughout Expo to offer tips for not only taking great photographs and videos, but also using them for social media success. Among the topics they’ll be prepared to discuss: How to present videos on YouTube, one of today’s most dynamic ways to raise a business’s profile and increase brand awareness. Booth 510.
The MJSA Designer Collaborative enables jewelry designers to share ideas, discover inspiration, and find the support they need to improve their businesses. At MJSA Expo, attendees will find two renowned consultants to help in all those areas: Andrea Hill, owner of Hill Management Group (hill-management.com) and MJSA’s Designer Advocate, and Marlene Richey, who runs a consultancy specializing in designer jewelry (marlenerichey.com) and is author of the award-winning Profiting by Design: A Jewelry Maker’s Guide to Business Success (MJSA Press). They’ll be available throughout MJSA Expo to answer questions, provide guidance, and just generally offer the kind of support that makes designers realize they really aren’t alone in what they do.
It’s the 50th anniversary of MJSA Expo, we’re going to celebrate, and you’re invited.
When: Monday, March 12, 6:30 to 8:30 p.m.
Where: New York Athletic Club, 180 Central Park South
Dress code: business casual and jackets required for men, no jeans (NYAC policy strictly enforced).
Hors d’oeuvres and cocktails will be served.
Shuttle service will be provided from the Javits Center to NYAC running approximately at 6:10 and 6:40p.m. (traffic dependent). Pick-up between 33rd and 34th street on 11th Ave.