Digital Marketing 101

An Expo Encore: From the 2011 Seminar Program

In March 2011, at MJSA Expo New York, Eugene Brill led a panel discussion titled "Digital Marketing: Taking It to the Next Level." Brill, the marketing manager for The Bell Group/Rio Grande, began the session with a primer on how to develop an online plan. Presented below are excerpts from that session, along with lists of related resources.

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Eugene’s Resources

During his presentation, Brill offered numerous resources that would help attendees in the areas of Search Engine Optimizaiton (SEO), e-mail marketing, digital press releases, social media, and analyzing a website’s usability and traffic. Below are the links to those resources. To download his entire PowerPoint presentation, click here.