Designers and manufacturers can create exquisite jewelry, and retailers can showcase that jewelry to maximum effect. But the final, crucial link in the sales chain is the consumer—and research shows that customers with a branded credit card spend two to three times more than they would with a traditional bank card.
That’s why MJSA has partnered with one of the nation’s leading finance companies, GE Money, to provide MJSA retail members with tools that help incorporate this type of financing into sales and marketing initiatives.
The GE Money Luxury program provides members with numerous benefits, including:
• A store-branded credit card, competitive rates, and instant credit decisions.
• Frequent special financing offers (such as no interest if paid within 6 to 12 months).
• Access to GE Money’s online Business Center, a management portal through which members can access various training, operational, sales, and marketing tools. These tools include a training resource center to help members learn more about how to use GE Money’s financing products and how to sell with financing, as well as a marketing tool kit that allows members to promote financing offers through targeted direct mail campaigns.
• Complimentary point-of-purchase materials.