MJSA, GE Money Partner to Introduce Consumer Finance Program

GE Money Logo

Manufacturing Jewelers & Suppliers of America and GE Money, the consumer lending unit of General Electric Co., have announced that they will partner to provide consumer financing with the GE Money Luxury program. The revolving credit card can be offered through MJSA retail members nationwide.

"We are delighted to add the GE Money consumer financing program to our roster of member benefits," says David W. Cochran, president and CEO of MJSA. "GE Money continues to invest in technology, point-of-sale capabilities, underwriting, and marketing, which is important in a changing credit environment. Its easy-to-use online application, competitive interest rates, and quick credit decisions will enable our members to increase sales to consumers and improve their cash flow with fast credit funding."

Consumer research shows that customers with a branded credit card buy more than they would with a traditional bank credit card, says GE Money, and the company will provide MJSA members with tools that help incorporate this type of financing into sales and marketing initiatives. Members can use GE Money’s web-based finance management portal, Business Center, to access all the sales, operational, marketing, and training tools they need at the click of a button. Tools include the online training resource center to help members learn more about the benefits of financing, how to use GE Money’s financing products, and how to sell with financing. Also available is the marketing toolkit, an online service that allows members to promote financing offers through targeted direct mail campaigns.

GE Money’s Luxury Card provides consumers attractive credit promotions that simplify payments for jewelry purchases. Additionally, cardholders can manage their accounts and pay bills online at gemoney.com, GE Money’s online customer service center.

"Since its incorporation in 1903, MJSA has helped jewelry makers and suppliers of all sizes maintain their competitive edge and achieve maximum profitability," says Regina Leadem, vice president of sales, GE Money - Sales Finance.  "We are proud to partner with MJSA to offer members a resource to help make purchases more affordable for consumers considering a jewelry purchase."

MJSA members can learn more about the Luxury program from GE Money by calling 1-866-838-0655 or by visiting gemoney.com/luxury.