MJSA, the U.S. trade association dedicated to professional excellence in jewelry making and design, has been honored with an APEX Award for Publication Excellence in website content & writing. The annual competition recognizes outstanding achievement in graphic design, editorial content, and overall communications effectiveness and excellence.
More than 3,700 entries were evaluated overall for the prizes, with the Web & Intranet Sites category attracting 333 entries and garnering eight winners, including MJSA Online (mjsa.org). The competition is sponsored by Communications Concepts, the publisher of Writing That Works: The Business Communications Report.
Along with information about the association’s many money-saving benefits, MJSA Online features a wide range of frequently updated content on jewelry making and design. (Publisher of two magazines, MJSA Journal and the new MJSA Custom Design, the association specializes in carefully vetted articles, white papers, guides, and books for the jewelry making trade.) Among the site’s offerings:
• MJSA Journal Online is where visitors can find exclusive online articles related to jewelry making, design, marketing, and business management. Articles are posted regularly and often relate to or enhance the articles from the association’s print publications. The information is topical and gleaned from experts to ensure jewelry makers are receiving reliable advice.
• MJSA Bookstore features an A-Z archive to help trade visitors seeking education to find what they need, whether it’s a short how-to article or a book-length guide. The archive features hundreds of MJSA Journal articles and industry books on everything from alloying and bench tips to stone setting and wax works. Though the archive is searchable by all, MJSA members receive the articles free and discounts on the books.
• MJSA Compliance Guides addresses the many legislative and regulatory issues with which jewelry makers grapple, from import/export guidance to easy-to-use guides, including ones addressing both lead and cadmium in children’s jewelry. The section also posts the latest state and federal legislative updates on various issues, most recently regarding which states have enacted laws regulating cadmium in children’s jewelry.
MJSA Online also includes the MJSA Job Board; searchable guides to trade shows and educational programs; and scholarship information. In addition, the site features the popular MJSA Buyer’s Guide Online, a search engine for supplies and services available from members.