MJSA has received a 2012 APEX Award for Publication Excellence for the content and writing of its website, mjsa.org. The annual competition recognizes outstanding achievement in graphic design, editorial content, and overall communications effectiveness and excellence.
More than 3,300 entries were evaluated overall for the prizes, with the Website category attracting 215 entries. The competition is sponsored by Communications Concepts, the publisher of Writing That Works: The Business Communications Report.
In addition to information about the activities of the association and its members, the MJSA website offers a wide range of technical, business, and legislative expertise. Among the site’s offerings:
• MJSA Journal Online and MJSA Custom Jeweler Online. Visitors can find exclusive online articles related to jewelry making, design, marketing, and business management. Articles are posted regularly and often relate to or enhance the articles from the association’s two peer-reviewed publications of the same names. Past articles can be found in the MJSA Online Article Archive. Beginning in August 2012, a digital edition of MJSA Custom Jeweler will be available.
• MJSA Tech Sheets. Published periodically as special inserts in MJSA Journal and distributed at industry shows, the collectible Tech Sheets offer insights into all aspects of jewelry making and design. The sheets are available to members online as PDF downloads.
•MJSA Compliance Guides. These members-only guides address such issues as lead and cadmium content in children’s jewelry, the affordable health care law, and, forthcoming, diamond and metals sourcing.
• MJSA Bookstore features an A-Z archive to help trade visitors find what they need, whether it’s a short how-to article or a book-length guide. The archive features hundreds of MJSA Journal and MJSA Custom Jeweler articles, as well as industry books on everything from alloying and bench tips to stone setting and wax work. Though the archive is open to the public, MJSA members can order articles free of charge and receive discounts on books.
The site also includes a Career Center with a job board; searchable guides to trade shows and educational programs; and scholarship information.